As the Boston Bruins punched their ticket for the NHL Stanley Cup Finals this past weekend, TV commentators quickly reminded viewers about how close they came to elimination at the hands of the Toronto Maple Leafs in the Conference Quarter-Finals. … Read More
Two ends of the sports spectrum collided in one of North America’s largest sports markets this week. On one end, exuberant joy of the Toronto Maple Leafs. On the other, complete frustration of the Blue Jays. In the middle of … Read More
Corporate logos on team uniforms is not a new phenomenon, its visibility dependent on sporting tradition in various countries. While North American leagues struggle with its merits, a more socially acceptable form of marketing has taken over pro jerseys. Cause … Read More
Last Friday came. Last Friday went. Little to report. This summarized the news coming out of New York, where the NHL, NHLPA, International Ice Hockey Federation [IIHF] and the International Olympic Committee [IOC] gathered in the latest attempt to reach … Read More
Over a two-week span in early April, two of the world’s most celebrated Championship trophies make public appearances right here in Toronto. While the timing may be a coincidence, the rare appearances represent a trend in sports marketing that’s gaining … Read More
Recent developments at the highest level of international sport have caused the world to re-examine the transformative power of sport. Firm believers in its positive strength have seen a dark side – a side that has dire consequences which extend … Read More
Rogers Communications is putting a lot on the line with the Toronto Blue Jays in 2013. There hasn’t been this public a display of bravado since Own The Podium, the risky – and successful – campaign launched by the COC … Read More
It could be argued that Canada has never produced a crop of young, unheralded athletes like the group that emerged in 2012. From popular sports like hockey to largely ignored athletic endeavours such as track & bobsleigh, young Canadians delivered … Read More
This weekend, the Toronto Argonauts take to the field vs the Edmonton Eskimos in a CFL Division Semi-Final. Far more is at stake than simply a place in the East Final against the mighty Montreal Alouettes. The long-term strength – perhaps … Read More
The Bills have not won many outcomes on the field, missing the NFL playoffs for over a decade. But they’re big winners in TO, where the Bills in Toronto Series has been a financial boon for Buffalo…and a sports marketing … Read More
This Just In…Bad Behavior has blocked 198 access attempts in the last 7 days.