Author Archives: The GM

About The GM

Sports fan. Marketing professional. Benevolent leader. Proven business builder. A Left brain strategic thinker, a right brain concept developer. A business professional with decades of marketing, creative and entrepreneurial experience in the sport, automotive and entertainment industries. A proven small business founder who instinctively knows how to harness people in service of a great idea. A thoughtful leader who contributes to the development of others. A community builder who lends personal time for relevant volunteer opportunities. Currently open to opportunities in the business of sport - locally, nationally, or internationally - adding value by contributing innovative ideas to help grow the business.
May 10

Leiweke Must Build Championship Mentality, Not Just Payroll.

Two ends of the sports spectrum collided in one of North America’s largest sports markets this week. On one end, exuberant joy of the Toronto Maple Leafs. On the other, complete frustration of the Blue Jays. In the middle of … Read More

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Apr 27

Pro Jerseys a Great Fit for Social Causes

Corporate logos on team uniforms is not a new phenomenon, its visibility dependent on sporting tradition in various countries. While North American leagues struggle with its merits, a more socially acceptable form of marketing has taken over pro jerseys. Cause … Read More

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Apr 19

Business Model of Modern Olympics Threatened

Last Friday came. Last Friday went. Little to report. This summarized the news coming out of New York, where the NHL, NHLPA, International Ice Hockey Federation [IIHF] and the International Olympic Committee [IOC] gathered in the latest attempt to reach … Read More

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Apr 09

Sponsors Bring Sport’s Holy Grails to the Common Man

Over a two-week span in early April, two of the world’s most celebrated Championship trophies make public appearances right here in Toronto. While the timing may be a coincidence, the rare appearances represent a trend in sports marketing that’s gaining … Read More

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Mar 31

Beware The Dark Side of Sport

Recent developments at the highest level of international sport have caused the world to re-examine the transformative power of sport. Firm believers in its positive strength have seen a dark side – a side that has dire consequences which extend … Read More

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Dec 29

Canada’s Young Athletes Delivered in 2012. Now…Will Sponsors?

It could be argued that Canada has never produced a crop of young, unheralded athletes like the group that emerged in 2012. From popular sports like hockey to largely ignored athletic endeavours such as track & bobsleigh, young Canadians delivered … Read More

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Nov 10

A Critical Moment for the CFL Brand

This weekend, the Toronto Argonauts take to the field vs the Edmonton Eskimos in a CFL Division Semi-Final. Far more is at stake than simply a place in the East Final against the mighty Montreal Alouettes. The long-term strength – perhaps … Read More

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Aug 19

Experiential: Time for Franchises to Go Pro

Well, it’s official. The deal that cedes control of Maple Leaf Sports & Entertainment to the Bell-Rogers consortium closed this week. Besides building winning franchises – which previous owners were woefully inept at – the biggest challenge facing the new … Read More

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