About The GM
Sports fan. Marketing professional. Benevolent leader. Proven business builder. A Left brain strategic thinker, a right brain concept developer.
A business professional with decades of marketing, creative and entrepreneurial experience in the sport, automotive and entertainment industries.
A proven small business founder who instinctively knows how to harness people in service of a great idea. A thoughtful leader who contributes to the development of others. A community builder who lends personal time for relevant volunteer opportunities.
Currently open to opportunities in the business of sport - locally, nationally, or internationally - adding value by contributing innovative ideas to help grow the business.
Aug
19
Well, it’s official. The deal that cedes control of Maple Leaf Sports & Entertainment to the Bell-Rogers consortium closed this week. Besides building winning franchises – which previous owners were woefully inept at – the biggest challenge facing the new … Read More →
Jul
17
At times, sponsorship appears to be an incredibly easy business. In recent years there’s been a run on “high profile” events – sports, entertainment, cultural – fueled by marketers with pocketfuls of profits. I’m talking major banks, telecoms, airlines and … Read More →
Posted in Sports
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Tagged BMO, City of Toronto, experience, Globe and Mail, grassroots, Kraft, Marketing, outdoor sports, playing fields, sponsorship, sports, strategy
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Jun
19
One of the more ubiquitous personas creeping across the nation is the multitasking sports TV viewer, who regularly accesses social media platforms to enhance their viewing experience. Add in the latest in electronics – plasma, HDTV, 3D, SmartTV and more – and … Read More →
Posted in Sporting Events
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Tagged broadcasting, Connectivity, events, experience, Marketing, NFL, smartphones, social media, sports, twitter, Wi-Fi
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May
24
A recent article in the Sports Business Journal declared that jersey rights fees for the Big 4 pro sports leagues could total over $370 million. That’s a lotta cake to leave on the plate! It would logically suggest (given revenue-hungry … Read More →
Posted in Sports, Uncategorized
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Tagged Adidas, brand, broadcasting, Chelsea FC, events, hockey, jerseys, Marketing, NFL, NHL, reebok, Right to Play, samsung, sponsorship, strategy
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May
08
Last night the Phoenix Coyotes put the final nail in the coffin of the Nashville Predators, winning the series 4-1 to punch their ticket to the NHL Western Conference Finals. Critics will argue that the suspension of two key Nashville … Read More →
Apr
22
Branding. It’s the active management of positive thoughts or feelings attached to a product/service. Everyone knows its power to influence personal preference. But do these efforts extend beyond preference to affect brand performance in subtle, surprising ways? Chuck Gormley covers the Philadelphia … Read More →
Mar
20
I know, I know. This blog is supposed to be about Sports Marketing, Sponsorship and more. But today, allow us here at Good Game to get philosophical. Good Game has been involved in competitive minor hockey for over 10 years. … Read More →
Mar
05
I’ve been working on a little side project lately that has given rise to interesting theory on sponsorship, thanks in no small part to a breakthrough performance by a Canadian athlete. This past weekend, Erin Mielzynski, 21, of Guelph, Ontario … Read More →
Feb
27
The sports media landscape in Canada is undergoing seismic change. It’s leaving Canada’s fringe sports broadcasters [CBC and The Score] in a serious conundrum – pay the big bucks for new rights or leave the playing field to deep-pocketed competitors. … Read More →
Posted in Canada, Sports
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Tagged broadcasting, Canadian, CBC, experience, hockey, NHL, outdoor sports, sports, strategy, The Score
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Feb
13
So I’m reading a blog from a well-known sports marketing agency (who shall remain nameless) and I come across a post that says, “Today, people are 10 times more likely to check Twitter or Facebook for breaking news than sports radio. … Read More →
