Category Archives: Hockey

Dec 29

Canada’s Young Athletes Delivered in 2012. Now…Will Sponsors?

Posted on December 29, 2012 by The GM

It could be argued that Canada has never produced a crop of young, unheralded athletes like the group that emerged in 2012. From popular sports like hockey to largely ignored athletic endeavours such as track & bobsleigh, young Canadians delivered … Read More →

Posted in Canada, Hockey, Personalities, Sporting Events, Sports | Tagged activation, bobsleigh, Canadian, events, golf, Halifax Mooseheads, hockey, LPGA, Marketing, NHL, OHL, Q-School, RBC Canadian Open, sponsorship, sportsbiz, Wimbledon, World Cup, World Junior Championships, world juniors | Leave a comment

May 08

“Team First” A Tough Love Lesson in NHL

Posted on May 8, 2012 by The GM

Last night the Phoenix Coyotes put the final nail in the coffin of the Nashville Predators, winning the series 4-1 to punch their ticket to the NHL Western Conference Finals. Critics will argue that the suspension of two key Nashville … Read More →

Posted in Hockey, Sports | Tagged hockey, NHL, sponsorship, sports, suspension, team | Leave a comment

Apr 22

The Secret Power of Indelible Team Brands

Posted on April 22, 2012 by The GM

Branding. It’s the active management of positive thoughts or feelings attached to a product/service. Everyone knows its power to influence personal preference. But do these efforts extend beyond preference to affect brand performance in subtle, surprising ways? Chuck Gormley covers the Philadelphia … Read More →

Posted in Hockey | Tagged brand, events, hockey, Marketing, Media, NFL, NHL, sports | Leave a comment

Jan 27

Is Outdoor Game Set Go All-Star?

Posted on January 27, 2012 by The GM

There’s plenty of debate about the lasting power of the NHL Winter Classic, given a disturbing drop in viewership for the 2011 version featuring the NY Rangers and Philadelphia Flyers. Given it’s All-Star Weekend in Ottawa, there’s growing sentiment to … Read More →

Posted in Hockey, Sporting Events | Tagged experience, Frozen Diamond, hockey, NHL, Outdoor Classic, sponsorship, sports | 1 Comment

Jan 06

Power Points – Marketing News & Notes

Posted on January 6, 2012 by The GM

Fan voting for the NHL All-Star Game is hurting the brand prestige of the event. Come on! Four Ottawa Senators on the starting team? Who is Karlsson, anyway?! Kessel. Giroux. Stamkos. These are All-Stars. The NHL should allow for voting … Read More →

Posted in Canada, Football, Hockey, Sporting Events | Tagged brand, CFL. ATP, events, Marketing, NHL, world juniors | 1 Comment

Jan 03

Who gets most puck for WJHC sponsorship buck?

Posted on January 3, 2012 by The GM

Big events attract big sponsors. As the IIHF World Junior Hockey Championships reach the penultimate moment, it’s worth reviewing how some of Canada’s biggest players get the most “puck”for their marketing buck. Let’s stick with the big four: Telus, Imperial … Read More →

Posted in Hockey, Sporting Events | Tagged activation, grassroots, hockey, sponsorship, world juniors | 1 Comment

Category Archives: Hockey

Canada’s Young Athletes Delivered in 2012. Now…Will Sponsors?

“Team First” A Tough Love Lesson in NHL

The Secret Power of Indelible Team Brands

Is Outdoor Game Set Go All-Star?

Power Points – Marketing News & Notes

Who gets most puck for WJHC sponsorship buck?

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Whattya Think?

Posts from the Past

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Greetings, from the GM

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Category Archives: Hockey

Canada’s Young Athletes Delivered in 2012. Now…Will Sponsors?

“Team First” A Tough Love Lesson in NHL

The Secret Power of Indelible Team Brands

Is Outdoor Game Set Go All-Star?

Power Points – Marketing News & Notes

Who gets most puck for WJHC sponsorship buck?

Recent Posts

Whattya Think?

Posts from the Past

Categories

Meta

Greetings, from the GM

This Just In…

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