At times, sponsorship appears to be an incredibly easy business. In recent years there’s been a run on “high profile” events – sports, entertainment, cultural – fueled by marketers with pocketfuls of profits. I’m talking major banks, telecoms, airlines and … Read More
Posts from the Past
Greetings, from the GM
Good Game unites two of the world's great endeavours – sports and marketing. Both are unpredictable and forever in flux, each evolving as physical and technological advancements progress, each thriving on the success of the other. Good Game watches with wonder, a big fan of both.
- Fight Over "Venus And Serena" Could Escalate At U.K. Premiere June 19, 2013
- Final Jeopardy.... June 19, 2013
- U.S. Soccer Draws Sellout Crowd For World Cup Qualifier In Utah June 19, 2013
Tagsactivation Adidas brand broadcasting Canadian CBC CFL. ATP Chelsea FC Connectivity digital events experience experiential FOOTBALL Frozen Diamond Globe and Mail grassroots Grey Cup hockey jerseys Liverpool Maple Leaf Sports and Entertainment Marketing Media NFL NHL Olympic Games Outdoor Classic outdoor sports playing fields reebok Right to Play samsung smartphones social media sponsorship sports strategy suspension team The Score toronto UFC Wi-Fi world juniors