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Jul
17
Sponsors Overlook Opportunities Right at Their Feet
At times, sponsorship appears to be an incredibly easy business. In recent years there’s been a run on “high profile” events – sports, entertainment, cultural – fueled by marketers with pocketfuls of profits. I’m talking major banks, telecoms, airlines and … Read More
Posted in Sports
Tagged BMO, City of Toronto, experience, Globe and Mail, grassroots, Kraft, Marketing, outdoor sports, playing fields, sponsorship, sports, strategy
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