Branding. It’s the active management of positive thoughts or feelings attached to a product/service. Everyone knows its power to influence personal preference. But do these efforts extend beyond preference to affect brand performance in subtle, surprising ways? Chuck Gormley covers the Philadelphia … Read More
Posts from the Past
Greetings, from the GM
Good Game unites two of the world's great endeavours – sports and marketing. Both are unpredictable and forever in flux, each evolving as physical and technological advancements progress, each thriving on the success of the other. Good Game watches with wonder, a big fan of both.
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