Tag Archives: playing fields

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Mar 31

Beware The Dark Side of Sport

Posted on March 31, 2013 by The GM

Recent developments at the highest level of international sport have caused the world to re-examine the transformative power of sport. Firm believers in its positive strength have seen a dark side – a side that has dire consequences which extend … Read More →

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Jul 17

Sponsors Overlook Opportunities Right at Their Feet

Posted on July 17, 2012 by The GM

At times, sponsorship appears to be an incredibly easy business. In recent years there’s been a run on “high profile” events – sports, entertainment, cultural – fueled by marketers with pocketfuls of profits. I’m talking major banks, telecoms, airlines and … Read More →

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