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Tag Archives: social media

Jun 19

Couch or Stadium: Who wins the “Bums in Seats” battle?

Posted on June 19, 2012 by The GM

One of the more ubiquitous personas creeping across the nation is the multitasking sports TV viewer, who regularly accesses social media platforms to enhance their viewing experience. Add in the latest in electronics – plasma, HDTV, 3D, SmartTV and more – and … Read More →

Posted in Sporting Events | Tagged broadcasting, Connectivity, events, experience, Marketing, NFL, smartphones, social media, sports, twitter, Wi-Fi | Leave a comment

Dec 28

Evolve or Die – Your Sponsorship Job Depends On It!

Posted on December 28, 2011 by The GM

Sponsorship used to be a relatively simple endeavour. You had a brand. You had a budget. You identified partners that matched the essence of your brand. Assets were judged, negotiated and shared. A sponsorship was born. Not today. The advent … Read More →

Posted in Sports | Tagged brand, digital, Marketing, social media, sponsorship | Leave a comment

Tag Archives: social media

Couch or Stadium: Who wins the “Bums in Seats” battle?

Evolve or Die – Your Sponsorship Job Depends On It!

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