Two ends of the sports spectrum collided in one of North America’s largest sports markets this week. On one end, exuberant joy of the Toronto Maple Leafs. On the other, complete frustration of the Blue Jays. In the middle of … Read More
Corporate logos on team uniforms is not a new phenomenon, its visibility dependent on sporting tradition in various countries. While North American leagues struggle with its merits, a more socially acceptable form of marketing has taken over pro jerseys. Cause … Read More
Last Friday came. Last Friday went. Little to report. This summarized the news coming out of New York, where the NHL, NHLPA, International Ice Hockey Federation [IIHF] and the International Olympic Committee [IOC] gathered in the latest attempt to reach … Read More
Over a two-week span in early April, two of the world’s most celebrated Championship trophies make public appearances right here in Toronto. While the timing may be a coincidence, the rare appearances represent a trend in sports marketing that’s gaining … Read More
Recent developments at the highest level of international sport have caused the world to re-examine the transformative power of sport. Firm believers in its positive strength have seen a dark side – a side that has dire consequences which extend … Read More
This weekend, the Toronto Argonauts take to the field vs the Edmonton Eskimos in a CFL Division Semi-Final. Far more is at stake than simply a place in the East Final against the mighty Montreal Alouettes. The long-term strength – perhaps … Read More
The Bills have not won many outcomes on the field, missing the NFL playoffs for over a decade. But they’re big winners in TO, where the Bills in Toronto Series has been a financial boon for Buffalo…and a sports marketing … Read More
Well, it’s official. The deal that cedes control of Maple Leaf Sports & Entertainment to the Bell-Rogers consortium closed this week. Besides building winning franchises – which previous owners were woefully inept at – the biggest challenge facing the new … Read More
At times, sponsorship appears to be an incredibly easy business. In recent years there’s been a run on “high profile” events – sports, entertainment, cultural – fueled by marketers with pocketfuls of profits. I’m talking major banks, telecoms, airlines and … Read More
A recent article in the Sports Business Journal declared that jersey rights fees for the Big 4 pro sports leagues could total over $370 million. That’s a lotta cake to leave on the plate! It would logically suggest (given revenue-hungry … Read More
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